Learning curve for life coach

By providing creative support on all aspects of personal development, Fiona Ferguson, a Life Coach based in Bristol, gives her UK and international clients the opportunity to manage change in their lives in a positive way. Having recently taken the initiative to develop her Life Coaching business, Fiona now works mainly with women, many over the age of forty. Fiona uses her experience, empathy and understanding to assist her clients with addressing difficult issues and coping with life-changing events. Using her extensive experience in health and education, Fiona has designed a successful modular course called 'Women in Transition'. The course creates a safe, supportive and relaxed environment in which participants can explore the next steps forward in their lives.

Problem

Full of ambition, ideas, and creativity, Fiona was keen to market her business to its maximum potential.  However, as a self-confessed ‘technophobe’ this was always going to prove a challenge. Internet marketing is crucial to a company’s success. It is imperative for any business to realise the importance of a well-constructed website.  Fiona knew prospective clients would turn to this invaluable source of information before contacting her. Fiona’s ideas needed channelling. Her requirements and brief were definite; however, it was a challenge to build a website which met her needs.

Solution

Having tendered the design of her new site to a number of companies, Fiona was most impressed with the genuine customer service provided by IRUN Solutions.  Daniel Plowright, Director of IRUN Bath, was her main contact. It was thanks to Daniel’s tenacity and reassurance that Fiona successfully obtained a £500 website set-up grant from Business Link. Knowing and understanding Fiona's target market, IRUN Solutions created an online enquiries form. It is not uncommon for people to hesitate about taking the first step towards regaining control of their lives and this form succeeded in making this easier for them. IRUN Solutions guided Fiona through every step of her website creation. The team was always understanding and extremely patient. This helped build both Fiona’s business and her confidence to progress. IRUN has adopted a personal approach to customer service; believing in people rather than statistics.  Having nurtured a strong, ongoing working relationship, Fiona cannot recommend IRUN Solutions highly enough. Fiona appreciates that a website and the links to it are essential to reach out to the public. She feels her website meets potential clients’ needs by giving them an idea of who she is and where she is coming from.

Result

Thanks to IRUN Solutions’ understanding and creativity, Fiona now has a successful tool with which to exploit her business to its maximum potential.  IRUN encourages clients to do things for themselves, rather than just providing a helpline at the end of a phone. The employment of IRUN Solutions has made a huge difference to the success of Fiona’s business.  By knowing there is a team of people available to provide support with her internet marketing, Fiona can concentrate on her clients.